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Faculty Advisor

Jeremy WoodsProfessor Jeremy Woods – Profile

International business development scholar, educator, and consultant with over 20 years of experience. Author and coach in the areas of small business executive decision-making, entrepreneurial project implementation, lead generation, and sales management. Responsible for managing nearly 150 student entrepreneurial projects over the last four years.


  • PhD, Business Administration, Univ. of Cincinnati Lindner Coll. of Bus., Cincinnati, OH, USA  2015
  • MBA, UCLA Anderson School of Management, Los Angeles, CA, USA  2000
  • Fulbright Scholar, Ludwig-Maximilians-Universität, Munich, Germany  1994
  • Bachelor of Arts, German History, Stanford University, Stanford, CA, USA  1993

Professional Experience

  • Asst. Prof. of Mgmt,, Coll. of Bus. & Pub. Admin., Cal State Bakersfield (USA)                            2014-Present
  • Instructor/PhD Candidate, Dept. of Mgmt., U. of Cincinnati Lindner Coll. of Bus. (USA)            2009–2014
  • Managing Director, Market Driver Consulting (Germany/Brazil/USA)                                           2007–2009
  • Account Executive, Robert Half International (USA)                                                                     2006–2007
  • Founder & President, Avenue 2 Licensing & Consulting (Germany/Brazil)                                 2003–2006
  • Manager, Repertoire Licensing, Sony Music Entertainment (Germany)                                       2002–2003
  • Manager, Mail Order Products, Bertelsmann Book & Music Club (Germany)                             2001–2002
  • VP, Record Label Relations, (Germany)                                                                    2000–2001
  • Freelance Consultant, UCLA Entertainment Management Program (USA)                                1998–2000
  • Consultant & Business Development Specialist, PricewaterhouseCoopers (USA)                      1996–1998
  • Director, Sales & Marketing, Cost Recovery Systems (USA)                                                        1995–1996


Li, J., Woods, J. A., & Wu, D. (2018). The Impact of Accounting Training on Small Business Performance. Journal of International Education in Business. Forthcoming.


Attaran, M. & Woods, J. A. (2018). Cloud Computing Technology: Improving Small Business Performance Using the Internet. Journal of Small Business & Entrepreneurship. Forthcoming, Fall 2018. DOI: 10.1080/08276331.2018.1466850.


Attaran, M. & Woods, J. A. (2018). Cloud Computing Technology: A Viable Option for Small and Medium-Sized Businesses. Journal of Strategic Innovation and Sustainability. 13 (2), 95-106.


Woods, J A., Olson, D., Stark, J., & Stotler, J. (2018). The Impact of Community Involvement on Environmental Activism in Small Businesses. Journal of Strategic Innovation and Sustainability. 13 (2), 156-166.


Woods, J. A., Gottschall, R., Matthews, C. H., & Carsrud, A. L. (2017). The Influence of Industry Association Involvement on Technology Decision-Making in Small Businesses. Journal of Enterprising Culture, 25 (3), 1-21. DOI: 10.1142/S0218495817500121.


Sweida, G., & Woods, J. A. (2015). Comparing the Development of Entrepreneurial Self-efficacy Beliefs of Traditional and Non-Traditional Women Entrepreneurs. Journal of Developmental Entrepreneurship, 20 (3), 1550018/1-1550018/20. DOI: 10.1142/S1084946715500181.


Woods, J. A. (2015). Dominant Logic, Decision-Making Heuristics, and Selective Information Processing as Antecedents to Financial Escalation of Commitment in Small Family Firms (Doctoral dissertation, University of Cincinnati).


Woods, J. A., Dalziel, T., and Barton, S. (2012). Escalation of Commitment in Private Family Firms: the Influence of Outside Board Members.  Journal of Family Business Strategy, 3 (1), 18-27.


Contact us

  • 9001 Stockdale Highway Bakersfield, CA 93311     Phone: (661) 654-2157     Fax: (661) 654-2207