Dr. Zhenning “Jimmy” Xu is an expert in marketing research and statistical analysis with over 15 years of experience in supporting businesses with insights and data analytics solutions in the higher education, marketing analytics, digital marketing, and supply chain industries.
Dr. Xu is honored to have served as international academic committee members of several international conferences in big data and data analytics, including 2019 IEEE International Workshop on Software Engineering and Big Data, 2018 IEEE International Workshop on Software Engineering and Big Data, International Conference on Big Data and Data Analytics (ICBDDA-17).
As a professor, Dr. Xu is committed to inspiring students fulfill their potential as thought-driven, business professionals. Dr. Xu is fully committed to providing service-learning opportunities that help students apply the knowledge in real life business scenarios.
Dr. Xu has published and presented more than 30 peer-reviewed research projects on marketing analytics, big data, sentiment analysis, text mining, and other issues.